How to encourage guests to fill out satisfaction surveys for a hotel?

Guest experiences can be managed only up to a certain extent by accommodation providers, since they cannot read the minds of their guests. Practically speaking, there are tools which can be used to ensure the maximization of satisfaction. What better way to get to know the needs and wants of your clients than to ask them?  

Satisfaction surveys are an enhancement of technology being used to optimize the guest experience. These surveys can be personalized by each property to understand the pain points and expectations of the guest upon arrival, in addition to resolving potential incidents, as a way to then make sure that they have the experience they were looking for.  

Seems like an easy way to increase guest satisfaction right? Well, not so fast. You first need to encourage the guest to fill out the survey in the first place. By having the guests understand how much it benefits them to fill out these questions, you will be doing yourself a favor.  

You can encourage the guests to fill out the satisfaction surveys your hotel provides by explaining to them that your mission is to make them enjoy their stay as much as possible and by knowing what they want in advance is only the first step of making that come true. By continuously reminding the guests that these surveys are simply made to facilitate their stay and the stay of future guests will make them feel more comfortable when being asked to do so.  

Most importantly, make it short and easy. You might also look into adding a “fill out our guest survey” link on your hotels’ internet landing page.

ReviewPro offers Guest Satisfaction Surveys to help gather valuable feedback directly from guests with our customizable surveys. We will help your hotel learn how to turn insight into action and watch guest satisfaction, revenue and demand grow.

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