Outperform your competitors
Gain detailed competitive insight, and benchmark results against direct competitors on a hotel or brand level. Compare reputation scores and review volume over 140 sources, and compare areas such as language and country.
Set goals and benchmark your results relative to competitors for key indexes like the GRI™, management response rate, and NPS®.
Our Competitive Quality Index (CQI)™ provides an easy metric to identify whether you are performing above or below your competitive set. You can use the CQI™ to measure your market share of guest satisfaction relative to competitors.
Leverage sentiment intelligence
Gain visibility into what guests say about your direct competitors online, so you can identify revenue opportunities and understand what they do better than you and why.
Benchmark strengths and weaknesses across +700 hospitality-specific concepts, compared to your direct competitors on an individual or brand level. Identify opportunities to increase bookings, review volume, and guest satisfaction.
Use insights to improve brand positioning, operations, and sales & marketing to stay ahead of the competition.
Internal benchmarking
Encourage a healthy dose of competition, and benchmark your hotel performance against other properties within your group, or brand with Internal Rankings.