An Intelligent Guide to Online Hotel Distribution

With so many online distribution channels out there, you must be selective about choosing the mix that will deliver the highest profits for your property. In this guide, we will show you how to:

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• Develop a distribution mix that works for your business
• Manage the balance between OTAs and direct bookings
• Implement optimal pricing strategies
• Create demand by ensuring a positive reputation
• …and we’ll also take a look at how one hotel company is reaping the benefits of a smart distribution strategy!

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