How Blue Tree Hotels Used a One-off Survey During Covid-19 to Support Reopening
Blue Tree hotels had already been using Guest Surveys in the post-stay phase when almost all their properties were shut down due to Covid-19 in 2020. The Brazilian chain of hotels decided to make use of surveys in a new and innovative way to get closer to what was concerning guests, with results that surpassed expectations.
Find out how this brand:
- Designed a special one-off survey centered around Covid-19
- Acted on feedback to ensure the safety of all their guests
- Used question logic to ensure the survey received the correct information needed
- Were publicly recognized for their safety protocols by travel agencies