How Paradores Won Spain’s Best Reputation Three Years in a Row by Prioritizing Guest Experience

Fully committed to customer centricity, since 1928 Paradores’ motto has been “Quality, Friendliness, Legendary”.

From 2017 onwards, the brand has seen a steady increase across all their KPIs – Global Review Index ™, Net Promotor Score® and Guest Satisfaction Survey scores, even throughout the 2020 global pandemic.

Their overall success led them to win Best Reputation in Spain two years in a row.

Download the case study now to learn how Paradores:

• Optimized their guest experience response strategy to ensure a daily follow-up.
• Put guest experience “in their DNA” and in the heart of their operations.
• Increased ADR from high guest satisfaction rates.
• Monitor monthly KPIs to ensure ongoing service excellence.

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