The Hotelier's Guide to Hybrid Hotels

Part personal service, part automation, and part self-service, a new hybrid hotel model has emerged in recent years that is transforming the traditional hotel model. What is driving this change? How are travelers responding? And how can hotels adapt to this model while preserving their commitment to guest satisfaction?

In this guide we explore how hotels are shaping the hybrid hotel experience, balancing automation with personal service to maximize efficiency and keep pace with traveler expectations.

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• What Is a hybrid hotel?
• The pros and cons of automating your hotel operations.
• Guest satisfaction metrics revealed.
• How one brand leverages automation: Use case of Safir Hotels
• 8 Strategies for Planning a Successful Hybrid Hotel

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